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Archistar

I led the redesign of a complex property platform, from finding development sites to generating council-compliant 3D buildings.

  • B2B SaaS
  • Complex data
  • 3D
  • Proptech
Role
Product Designer, design lead
Client
Archistar
Agency
We Discover
Year
2020
A laptop showing Archistar's apartment design generator, with a 3D building on a site

The brief

Archistar packs a lot of valuable property tools into one product, and it had become confusing. It also serves very different people:

  • Small developers looking for a site for a duplex
  • Large development companies putting hundreds of apartments on a site
  • People focused on the financials
  • Engineers and architects generating building designs

Its 3D building generation was unique technology, so there were few established patterns to lean on.

My role

I led the redesign of the platform on my own, along with the design of many new features.

What I designed

Finding sites with development potential

Search and filters help developers find sites in zones where they could build more, with each site’s land use and planning details a click away.

A site’s land use and planning details, in light and dark.

Generating buildings that meet council rules

The 3D generator creates building designs that meet council requirements for a site, then checks them for compliance with analysis of sunlight, shadow and airflow.

The 3D generator: project details on the left and generated buildings on the site.

Knowing whether a project stacks up

Feasibility assessments and a calculator show whether a project is worth pursuing, backed by market data on prices and development activity.

A quick feasibility estimate, from building inputs to income, costs and a summary.

Market insights: sale prices over time, development activity and median values.